Report: Apple Becomes The ‘Most Valuable Brand’ Of 2013, Overtakes Coca-Cola

Posted on Sep 30 2013 - 10:41am by Editorial Staff


According to the annual Best Global Brands report compiled by Interbrand (via NYTimes), Apple overtakes Coca-Cola and has become the world’s “most valuable brand” of 2013 while interestingly Coca-Cola now stand at third position, surpassing by both Apple and Google.

As per the report, Apple brand estimated at $98.3 billion, a 28 percent increase from 2012 while Google which stands at number 2 has an estimated valuation of $93.3 billion, a 34 percent increase from 2012.

Another interesting factor which makes a count is that among the top ten brands this year, five are from the tech sector only.

Photo Credit: Flickr/Nan Palmero

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