According to Adobe’s latest eight-page report, titled “Q2 2012 Global Digital Advertising Update” (PDF), company reports about global digital advertising engagement. Starting with ROI, despite of uncertainty in economy of U.S., U.K., and Germany, ROI continue to drive the growth trend. Spend and ROI show that U.S. search spend grew 13% over the prior year while ROI improved by 23%. Search spends in the U.K. and Germany grew 18% and 12% year over year, respectively. Spend share for Google and Bing/Yahoo were roughly flat over the prior quarter; Bing/Yahoo increased share 1% year over year, while Google’s share declined 1%. To check the whole report, click here.
About I2Mag
I2Mag, an Internet & Design Inspiration Magazine having emphasis on empowering and inspiring people by spreading the waves of knowledge. I2Mag is an independent news source dedicated to covering start-ups, reviewing internet products, social media, digital culture and technology news.