Q2 2012 Global Digital Advertising Update: Spend Grew By Double Digits, ROI Improved

Posted on Jul 26 2012 - 5:41am by Editorial Staff

According to Adobe’s latest eight-page report, titled “Q2 2012 Global Digital Advertising Update” (PDF), company reports about global digital advertising engagement. Starting with ROI, despite of uncertainty in economy of U.S., U.K., and Germany, ROI continue to drive the growth trend. Spend and ROI show that U.S. search spend grew 13% over the prior year while ROI improved by 23%.  Search spends in the U.K. and Germany grew 18% and 12% year over year, respectively. Spend share for Google and Bing/Yahoo were roughly flat over the prior quarter; Bing/Yahoo increased share 1% year over year, while Google’s share declined 1%. To check the whole report, click here.

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