Want to get the most out of your online business? Then don’t forget about using offline, traditional marketing strategies. They have been around for a long time for one reason, and one reason only: they work. So, put away your SEO manual for a few days and use these ideas to give your business a boost.
Networking
Networking is vital in any business, regardless of its size. It’s all about who you know, and if you aren’t out there meeting people, you won’t get the business opportunities you deserve. Look into finding out what’s going on in your local business community, and even get yourself to industry leading training camps. Every person you meet has the potential to bring you business, so get out there and meet them.
Trade shows
Go to as many trades shows as you can. Every person at these industry-specific events will have an interest in being there. And, there are prospective customers at almost every turn. Look into giving away branded items – pens, notepads and memory sticks are all great examples. Flash drives are another great idea – and you can pick them up in bulk from here http://www.bulkmemorycards.com. The idea is that you will impress the customer, and when they get home, they will use your gift, and have you in mind when they need your service.
Offline branding
Make sure you logo, company name, and website address are on all of your stationery materials. Business cards, headed paper, envelopes and invoices should all start clearly who you are. Doing this will give you a professional image that demands respect, and draws the right kind of attention. If someone has met you already and visits your website, they are interested in what you have to offer. So, that visit will be more targeted than anything you can get from SEO.
Traditional ads
Online marketing was going to destroy the old ways of advertising, according to some industry experts. However, they are still as strong as ever. So, look into ways of getting your campaign on a billboard, or follow this guide – http://www.inc.com/. Flyers and brochures are other strong ideas, and they can get you results for a minimum cost. You could even try out some guerilla marketing, and do something unusual that draws attention to your business.
Sponsor an event or team
Why not think about getting closer to your local community? You could sponsor a charitable event, which will give you a lot of positive exposure, as well as the chance to meet new prospects. Or, you could find a local sports team and sponsor them. This usually means you will pay for their kit, but you will have eyes on your brand name once or twice a week – all over your city or state. It’s a great way to get involved and drum up some business.
We hope this post has inspired you to take offline marketing a lot more seriously than you might have in the past. With a little thought, these marketing techniques can help you build up a stable foundation for your business. Good luck!
Photo Credit: Roberto Nieves
