Panasonic introduced the LUMIX DMC-ZS20, the newest member of the LUMIX ZS-Series, and the world’s slimmest digital camera with a 20x optical zoom lens. With a powerful zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Definition (HD), the new LUMIX ZS20 builds on the series’ success as an extremely versatile point-and-shoot model.
“Panasonic has long been the leader in developing compact digital cameras with long zooms and wide-angle lenses and with the introduction of the LUMIX ZS20, we continue to be in the forefront with an extremely versatile digital camera that meets the needs of all different types of photographers,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “With an impressive 20x optical zoom and 24mm wide-angle lens, the ZS20 gives consumer the ability to capture a variety of different shots, all while carrying a digital camera that is slim enough to slip in a pocket or small purse. Plus with Panasonic’s HD video recording capability and improved GPS functionality, the ZS20 is an excellent choice for consumers who want to fully capture the details of their memories.”
Beyond the quality of its lens, the LUMIX ZS20 integrates an enhanced built-in GPS functionality, making it easy for users to pinpoint locations where photos were taken and share with family and friends on internet maps. Map data can be installed onto the LUMIX ZS20 via a bundled DVD, giving the camera detailed worldwide maps of major regions on a scale of 1/25,000 or more precise. Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey. Many GPS cameras show only the latitude and longitude of where a photo is taken, but the LUMIX ZS20 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all of which is saved in the EXIF data.
Additional features and functionalities of the LUMIX ZS20 include Large, 3.0-inch 460,000-dot Smart Touch LCD Screen, Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions like scrolling the map with high visibility, Flexibility of USB charging or conventional AC adapter charging methods and LUMIX Image Uploader for seamless and instant sharing via Facebook or YouTube.
The company also introduced LUMIX DMC-ZS15 features a versatile 24mm ultra-wide angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens (24-383mm on 35mm camera equivalent) with 32x Intelligent Zoom, 12.1-megapixel High Sensitivity MOS Sensor, Full HD Video Recording in 60i AVCHD and 30p in MP4, Monaural Microphone and Large, 3.0-inch 460,000-dot Intelligent LCD
The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of $349.99 and $279.99 respectively. The LUMIX ZS20 will be available in black, red, white, and silver options; while the LUMIX ZS15 will be available in black and silver. For more on these Panasonic LUMIX models.
(Image Source: SpyDigitalCameras)