We have seen “Intel Inside” logo on hundreds of millions of computers worldwide – now with an interesting turn the company is planning for making its way onto a smartphone market – Yes I just mentioned smartphone – the company with French telecom mobile company Orange will launch the smartphone designed by Intel based on its newest processor technology in France and United Kingdom this summer.
“This is a really big deal for us,” Mike Bell, who co-heads Intel’s mobile and wireless business and who is responsible for creating the reference phone, told Reuters. “It’s phenomenal that Orange has asked us to participate and put our Intel logo on the back.” Orange has hired Gigabyte, Taiwanese Hardware Company to manufacture the phones and is adding its own flavor by installing additional proprietary software.
At MWC, the two companies are together announcing a new device, code-named “Santa Clara”, which will be Intel’s first handset for the European market, and the most ambitious own-branded device yet rolled out by Orange. The phones will join a handful of other smartphones being built with Intel technology inside, including a confirmed device from Lenovo.
With this, Intel setting itself for a major milestone, where chips are the being used in over 80 percent of the world’s laptop and desktop computers but power virtually no smartphone or tablets at the moment. Adding more glitter about the phone, it will run on Google’s Android platform and will be sold under Orange brand.