Opera today announced its second quarter State of Mobile Advertising report, deriving insights from the company’s mobile ad data which serves 60+ billion ad impressions per month through 13,000 mobile sites and apps, reaching 400 million consumers a month. The report stated that iPhone still rules the mobile ads world with generating total of 36.4% of revenue as compared to Android’s 27.8%. Apple’s iOS overall has served 43.8% impressions.
“Looking back a year ago when we launched the first State of Mobile Advertising report, we have seen unprecedented growth in the investment in and value of mobile advertising campaigns across devices and regions,” says Mahi de Silva, CEO, Opera Mediaworks. “While iOS still remains the leader, we are seeing new categories rise, new regions emerge and new technologies take shape. Opera Mediaworks’ total impression volume grew 43% year over year, and the increases will only get bigger as we approach the end of 2013.”