Microsoft Updates Windows Phone Marketplace

Posted on Apr 25 2012 - 5:45am by Editorial Staff

Microsoft is bringing on certain changes to the Marketplace for Windows Phone that is worth noting. The company removed the option to shop for Windows Phone apps from the Zune PC software. As part of a larger Marketplace improvement effort, you’ll soon need Windows Phone 7.5 installed on your phone to buy and download new apps, or update existing ones.

It’s important to make sure you’re using the correct protocol for direct links to your app in Marketplace. This “deep link,” as it’s also called, makes it easy for customers to pull up your app in the phone and web stores. The correct format is:{GUID}.

The company released the OS software required to bring Marketplace to customers in Bahrain, Israel, Iraq, Kazakhstan, Qatar, Saudi Arabia, Thailand, UAE and Vietnam. These nine markets—which are already open for app submissions—were part of the larger Marketplace expansion.

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