Microsoft To Write Down $6.2 Billion Of $6.3 Billion For Its 2007 Purchase aQuantive

Posted on Jul 3 2012 - 5:01am by Editorial Staff

AllThingsD reports that Microsoft is taking $6.2 billion non-cash charge of the $6.3 billion that it paid for aQuantive, means 98.4% write down on a company that it paid for. The company was purchased in 2007. The company said in a statement that “While the aQuantive acquisition continues to provide tools for Microsoft’s online advertising efforts, the acquisition did not accelerate growth to the degree anticipated, contributing to the write down.” To put the aQuantive deal into perspective, Microsoft recently paid $8.5 billion for Skype. While doing some cheesy comparison, the tech giant said that its Bing market share has been growing as it gets the revenue per search, the company said that “while the Online Services Division business has been improving, the company’s expectations for future growth and profitability are lower than previous estimates.”

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