LG Electronics and TP Vision (for Philips TVs) today officially established Smart TV Alliance with other Japanese TV manufacturers in the process of joining with an aim at enhancing the Smart TV experience by creating a non-proprietary ecosystem for application developers to create attractive, platform-independent services. The foundation of the Smart TV Alliance comes after the collaboration announcement of the mentioned TV makers at IFA 2011 in Berlin. The names of other members joining the Alliance will be announced accordingly on the Alliance’s website.
“Before today, the Smart TV industry was a very difficult market for both TV manufacturers and application developers as TV’s from different brands used different platforms and technologies,” said Bong-seok Kwon of LG Electronics, President of Smart TV Alliance. “Smart TV Alliance creates a larger playing field which encourages developers to create more and better TV applications at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more.”