Kodak Partners With Samsung To Sell Consumer Inkjet Printers In Europe

Posted on Apr 27 2012 - 6:28am by Editorial Staff

The bankrupted Kodak and Samsung have announced that the two companies have formed a strategic alliance to sell consumer inkjet printers in Europe. Samsung will sell Samsung all-in-one inkjet printers using Kodak’s printer and proprietary ink technology. The printers recently launched in Germany.

“This announcement reflects both the strength of Kodak’s technology in the consumer inkjet market, and the progress we have made in building a competitive business,” said Mark Kurz, General Manager, Consumer Inkjet Systems, and Vice President, Consumer Group, Kodak. “This is collaboration between two great brands. Samsung is able to leverage Kodak’s leading technology and imaging science to launch its inkjet printer business. And Kodak is able to further grow its business. It’s a win-win.”

“Through this alliance, we believe that we can benefit from Kodak’s vast experience in inkjet technology. Now we can offer additional products in a segment below our laser printer line-up, where Samsung has not been present up to now,” said Jürgen Krüger, Director of IT Solutions Printing at Samsung Electronics.

Kurz added that the relationship with Samsung is a natural extension of Kodak’s consumer inkjet business, and that the company continues to invest in and market its own Kodak All-in-One Printers, along with Kodak Ink Cartridges and Kodak Inkjet Paper.

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