When you’re a small business, it’s crucial that you can keep the same customers coming back for more and more of the product or service that you’re delivering. Whether you are selling computer hardware or mechanical parts for a car or any other kind of product or service, you should want to ensure that you have a strong and loyal customer base. Without that, you would have to continuously search for customers to replace those that aren’t coming back. And that would definitely not be too good for your bottom line!
In this article, we’re going to go through some of the top ways we have that you can keep your customers coming back for more and more. Be sure to keep these in mind when you are formulating your business strategies and you are sure to develop a loyal customer base for your business. Happy ready!
Make Sure That You’re Easy to Do Business With
One of the first things that you’ve got to do if you want to keep those customer is to ensure that you’re easy to do business with. Now, this can come in many forms, but basically you want to make it as easy as you can for customers to get to what they want – your product or service. One of the ways in which you can do this is by responding as quick as possible to your customer’s emails, phone calls, and all communication. This will let them know that you really care about their business and want to help them out as soon as possible.
You could also make sure to let your customers know of potential upgrades or new items that you have in store as soon as you get it in. When you do this, you are telling your customers that you care about their experience enough to let them know that there’s a new product they would absolutely love.
Add Value to The Life of Your Customer
The next thing that you’re going to have to consider is whether or not you are providing value to the life of your customers. This ranges from any number of things. From providing an excellent product that actually helps them to providing great customer service to assist them whenever they need you. Think about it this way – go through your entire customer lifecycle and see how you are adding value at each point of that cycle. When you do this, you can ensure that you are actually helping the customer and ensuring that they stay on as a life-time customer.
Stay in Contact with Your Customers
If you think about it, business relationships are exactly like normal relationships that you have with your friends or significant other. You have to work at these relationships to upkeep them and keep in regular contact if you want them to survive. That means that when you have a business relationship with your customers, you need to have regular contact with them. Now, this is going to vary depending on your business and your industry, but make sure that you regularly send out emails, Facebook messages, Skype chats, etc. to check up on your customers to see how they’re doing. This is going to show them that you really care about them and their experience with your product or service.
Be Sure to Speak the Customer’s Language
When you are speaking in a specific industry, the language of that industry is going to change. Sure, it’s still going to be the language that you speak, but there are certain words that customers are going to use that you should use in order to make them comfortable. When you want to keep your customers coming back, you want to ensure that you understand what they are needing and be able to communicate with them efficiently.
This is especially necessary when you have frontline staff members who are dealing with customers. Ensure that you keep the right people on the frontline. For example, if you are running a clothing store, your staff must have enough knowledge about the fabrics and sizes to help the customers out and if you are dealing in furniture, it’s a win if your staff on duty can help them out pick up the right furniture and give them a few tips to keep it clean. Customers always prefer the stores with knowledgeable staff that can help them selecting the right product.
Admit When You’ve Made Mistakes – It’s OK!
It’s natural that your business is going to make some mistakes with customers down the road. It happens and it’s a natural part of building a relationship with your customers. Letting them know that you made a mistake is actually much more appreciated than kicking the can down the road and making things worse in the end.
You might not think about it, but when you admit to your customer or client that you’ve made a mistake, you’ve often just created a customer for life. That’s because consumers respect when businesses admit their mistakes, rather than brushing them off like they’re nothing or blaming someone else. So, whenever you do mess up, fess up to it and work together to find a common solution.
Pay Attention to Them
When you are working with customers, it can be easy to drift off into daydream land and not really listen to what they have to say. However, this is not the best way to build a strong relationship with a customer and keep them coming back for more. You should ensure that you start paying attention to your almost customers or customers on a deeper level and really pay attention to what they’re saying. Sure, you might think you’re “listening”, but are you really?
Listening skills are the most important thing that you can develop when you’re working with customers on a daily basis. This will ensure that you are going to hear what they say and take concrete steps to meet their needs, as they said.
Keep Detailed Notes
The last tip that we have for you if you want to keep your customers for a long period of time is to keep a journal of detailed notes about customers. There are going to be small and big things that you should note down about customers as you go through interactions with them. For example, if one of your clients really loves to sail, then you can write that down in the notebook. Or if they really love dogs, then you can write that down and bring it up in future conversation. When you have these notes, it’s going to be much easier for you to connect with the customer and build that relationship up.
And there you have it! Make sure to keep these notes in mind if you want to build that relationship with your customer and keep them coming back for more of your product or service. Have fun out there!