Is Schema Vital In Today’s SERP?

Posted on Aug 5 2013 - 12:39pm by Aditi Datta


Having played a very important role in web semantics revolution, schema is infact changing the whole web by making the search results more improved and getting user oriented search results. It also helps us to get reformed information online. The semantic web is itself the best approach of explaining the content with the use of code tags in the best possible way so that search engines can easily understand.

Well, by tagging on-page content with the respective content identifiers, an ultimate contextual link can only be published between intent and content. This helps more the search engines to get more related, accurate and user specific search results in the search results page. Therefore, more specifically we can say that schema code can be effectively used to get the attention of viewers more specifically through rich snippets.

How to Use these Tags?

For a moment, we all want our sites to be listed in the top pages of Google search results page with name and address to be appeared on ‘About us’ page.

Using Schema code, your site would have appeared like this:

Indian SEO Company

Y8, Block-EP, Sector V

SaltLake, Kolkata-700091

Well, using schema for semantic coding you can use that. Take a look at this:

<div itemprop=”address” itemscope=”” itemtype=”http://schema.or/PostalAddress”>
<span itemprop=”name”>Indian SEO Company</span><br />
<span itemprop=”streetAddress”> Y8, Block-EP, Sector V</span><br />
<span itemprop=”addressLocality”> Salt Lake </span>,<br />
<span itemprop=”addressRegion”>Kolkata</span><br />
<span itemprop=”postalCode”>700091</span></div>

Infact, if we notice in details about the word given in quotes. By adding the schema code, we have actually defined each and every part of the information being given in quotes. For instance, the address, pin code, name of the business, postal code etc would define the business in details and would also state the reliability and how much your business is actually related.

Do Rich Snippets make any such Difference?

The most wonderful thing that schema tags make while incorporating it into your best and professional seo company, is that it actually gets the attention of your visitors in the search engine by displaying its address and therefore making it unique in the eyes of your visitors. These snippets do have the capability of transferring the plain text-based search results into an attractive one by providing its address, reviews, and customer feedbacks in the search results. This not only makes your search results to look different but also adds up the reliability of your business in the search results.

Therefore, structured data wouldn’t be the easiest thing for humans to implement on your sites in order to make the search results to look different among others. But, at the same time it is also easy for the machines to understand. Therefore, it is a strong recommendation to all webmasters, bloggers and internet marketers to add schema mark-up to the content in order to gain desired visibility in the search results page. Although, it is true that adding this mark up won’t impact your ranking on the search engines but it would certainly help your site to get a higher visibility and related searchers depending entirely on the related content.

Photo Credit: Flickr/Anderson Brian

About the Author

This Guest Post is written by Aditi Datta. She is a Professional SEO and SMO Optimizer, loves to provide effective tips and guidelines through her writings. She works in a Professional SEO Company in India.