iOS And Amazon Users Spend More Than Google Play Customers On In-App Purchases

Posted on Apr 2 2012 - 5:41am by Editorial Staff

The economic boom created by Google and Apple through their Android and iOS platforms has resulted in a high precipitated renaissance among entrepreneurial developers. Earlier this month, Apple crossed a record 25 billion downloads from more than 550,000 available apps.  Google announced in December 2011 that it had crossed 10 billion downloads from 400,000 available apps.

Flurry in its latest report revealed the current research results comparing the iTunes App Store, the Amazon Appstore, and Google Play. The research firm found that for every $1 spent per user on in-app purchases in the App Store, 89 cents was spent in the Amazon Appstore and just 23 cents in Google Play. The selection of apps had a total of 11 million active users per day, and revenue was measured from mid-January to the end of February.

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