Indian carrier Bharti Airtel is on the way to make news from one after another: first Airtel’s bought up 49% stake in Qualcomm, followed by addition of 2 million more users in its userbase in April and now Time of India reports that the carrier announced Sunday that it will now put its footspteps into advertising world, basically mobile advertising (m-advertising).
“Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment,” said K Srinivas, president – consumer business, Bharti Airtel. Srinivas said mobile advertising market will grow by more than 40 percent over the next few years.
“It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users etc,” the company said.
