Out of 3124 worldwide IT and business professionals which was part of IDG Connect’s study, 71% of respondents own a tablet, 51% of these have an iPad, but more first time buyers will opt for Android over the next 12 months: 44% will buy an Android tablet, 27% will buy an iPad, 3% will opt for Windows 8 and 21% aren’t sure.
Africa draws the major attention with clearly showing the highest proportion of future buyers that is 44% (only 21% plan to buy an iPad). In North America, preference for Android is low i.e. 30% and Australia/New Zealand (35%). In Europe only 23% of non-owners plan to buy an iPad, compared with 49% who will buy an Android tablet.
Kathryn Cave, editor at IDG Connect said “The rise in tablet usage and increasing prevalence of BYOD is set to have a fundamental impact on IT and business over the next few years. These findings signify changes in work mobile consumption and market leadership in the tablet arena. They also have implications for business in emerging regions, IT security and marketers worldwide.”
Work consumption patterns amongst tablet owners also vary: 64% of iPad owners use the tablet daily for work, 58% of Android owners use the tablet daily for work and 71% of Blackberry tablet owners use their tablet daily for work.