How To Write A Guest Post That Goes Viral

Posted on Aug 14 2013 - 12:01am by Victoria Heckstall

Guest Book

Anyone who is just joining the blogging community has heard that a guest post will help to get their name out. Guest posting is done by bloggers who are trying to get their name out on A-List blogs. There are many steps you must take before even being offered a guest posting spot on a larger scale blog. One way to increase your chances of being given a guest posting spot is to have a topic you wish to write about in mind before contacting the owner of the blog. Once you have contacted them with your idea, it may take several weeks to hear back from them. You should follow up a week after your initial contact to verify they received the message. Although getting a guest posting spot is difficult, once you get the green light the real hard work is just beginning. Now you must prove that you are worthy of the guest posting spot by insuring your post goes viral.

Write a Brilliant Post

Before you begin writing your guest post, read through the blog you will be posting on. Get an idea for how the owner and other guests are writing. Read the comments from readers to get a feel for what they like or do not like about certain posts. Once you have fully researched the blog, you are ready to begin writing your post. Choose a topic that is meaningful to you while also interesting to those who will be reading your post. Include research, statistics and link for information on your topic. This will show the reader that you are an expert in the topic you are writing about. A brilliant post will draw readers in and encourage them to share your post with others.

Using SEO

Search engine optimization has been used for years by businesses to increase the traffic to their website. You can increase the number of views your guest post receives by researching the keywords associated with your topic. Many blog owners are turning to seo outsourcing to create content using specific keywords. One way to increase the views to create a title using the relevant keywords as the title is the first thing that will be seen by search engines.

You may choose to use a few different keywords throughout the content of your post to increase the search engine recognition. When using seo to draw more traffic to your guest post, you should be careful to avoid over using the keywords, which can cause you to be flagged by the search engines. Many new bloggers make the mistake of focusing solely on the keywords rather than the actual content of their articles. You want to focus on the content of your article and be sure to provide relevant information on your topic in order to get readers to share the link to your post.

Market your Post

As a way to increase views to your post you should include links to a few A-List bloggers. This step is important for two reasons. The first reason is by providing links and using the names of other bloggers, you are associating yourself with them. The second reason is that by linking your post to other A-List bloggers, you will have access to their contacts. It is always a good idea to check with these bloggers before using their names and links in your post to avoid any issues later.

Another way to market your guest post is to share it with all of your followers. You can do this in a few different ways. First, you can post a thank you post on your own blog with a link to the guest post to send your readers to the post. You can also share the link to your guest post on social media networks. When using social media to market guest posts you will be sharing your post with your followers. If they enjoy your post, they are likely to share it with those following them.

Photo Credit: Flickr/Needle & Awl

About the Author

Victoria Heckstall is a professional writer who has been writing online since 2011. She is also the owner of Young Work At Home Moms where she shares advice with others who want to work from home.