How To Use Pinterest To Market Your Startup

Posted on Feb 17 2013 - 12:01am by Editorial Staff

Pinterest is one of the newest social networking websites which you can use as an online bulletin board for your favourite images. But it can be a lot more- you can use Pinterest to boost online traffic to your website and even your sales, just like Facebook and Twitter have been doing in the past. Here’s how:

  1. Consider the different ways you can use this website to your advantage. On Pinterest three patterns have classically been used. Mavens pin images that are not their own, but from somewhere else on the web, to their board. Connectors, on the other hand, recycle images from other users on Pinterest while Showcasers pin their own images from their websites and blogs to Pinterest.
  2. Pinsight, an analyzer for Pinterest shows that Mavens do the best while Showcasers do not fare so well on Pinterest. This means that after choosing a strategy that suits you, you also have to customize it to make it effective. Instead of just displaying images of your products, you can also go a step farther and pin other related images. For instance some companies post dozens of images from various categories and only a fraction of these are usually from their website.
  3. You can be more efficient by interconnecting all the social networking sites you use. For example, you can integrate Twitter with Pinterest so that every time you pin something on your Pinterest board, you also send out a Tweet, therefore increasing the number of people you reach with each image you pin.
  4. Pinterest is an image based networking site, unlike Facebook and Twitter. When users think of repinning a photo, video or graphic, they are identifying themselves with it and consumers are more careful with being associated with images that they do not identify with. It is different from retweeting on Twitter or posting on Facebook. So, you have to be diverse in the images that you choose to pin on your board. You have to choose images that your set of customers will identify with.
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