How Shaza Hotels Are Emerging As A Powerful Hotel Group In The Middle East

Posted on Jul 16 2019 - 8:22am by Editorial Staff

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Shaza hotels, a member of the Global Hotel Alliance, is one of the premium brands for luxury hotels in Riyadh and other Middle Eastern regions, catering to both business and leisure travellers. Located across a range of picturesque views and inspired by the fabled Silk Route, their hotels are designed with the intention of helping travellers weave stories away from the hustle and bustle of the city. With a touch of the old-style caravansary, which supported trade in earlier times, Shaza is dipped in the essence of warm hospitality where culture comes first. It is a luxury hotel that resonates with the Middle Eastern culture, boasting rich architecture, trade, art, and literature.

They target travellers across all age groups, and their properties are loved by all types of travellers, including honeymooners, solo travellers, and families. Offering multiple ways to unwind and characterised by Middle Eastern style décor, many past visitors have shared stories of the warm hospitality they have received.

Adhering to culture norms, properties of Shaza hotels serve halal food and are alcohol-free. A perfect blend of modern and traditional values, they offer premium and upscale amenities while depicting old tales and embracing the age-old wisdom of the East. Thus, travellers across the globe can get a taste of the Middle East culture through their interiors and hospitality.

Image from hotel website

Currently, Shaza Hotels is engaged in ambitious expansion strategies, with many new hotels in their pipeline. With the success of their three hotels, Shaza Al Madina, Shaza Makkah, and Shaza Riyadh, they will be soon unveiling new avenues in Doha, Salalah, and Jeddah, respectively. By 2020, their vision is to invest in a portfolio of 20 upscale projects and to even expand outside the Middle East, accounting for approximately 30% of their total portfolio. Additionally, it plans to invest in a diverse portfolio, including resorts, city hotels, and retreats that cater to the different needs of the tourists. Thus, with plans to become a treasure trove of Eastern culture, investors are undertaking aggressive strategies to expand Shaza’s business line.

The Middle East is slowly growing as a segment, which is attractive for family-friendly entertainment and adventure activities, instead of merely being known as a shopping destination. One of the USPs of Shaza is a culturally binding culture, and it is one of the handful of restaurants that contribute to the halal food sector. Mysk, a fresh brand, was introduced by Shaza to cater to the ever-increasing need for family-friendly restaurants at slightly lower prices. They offer facilities such as kid’s clubs, restaurants, cafes, etc. to support tourism for families with kids. Thus, the brand is also venturing into the four-star hotel segment, keeping abreast with the recent changes in customer demand. They have signed Mysk’s brand’s first property in KSA recently (2019), and it is expected to open in Jeddah in 2021.

Thus, in lieu of such ambitious projects, tailored to the needs of the modern traveller who still loves to stick to his roots, Shaza hotels is slated to become the next powerful brand in the hospitality industry of the Middle East. Recently, the brand bagged five trophies for its luxury and upscale luxury experiences at the World Travel Awards presentation ceremony, which was held at Warner Brothers, Abu Dhabi. This award signifies and celebrates excellence across tourism and hospitality industries. With such achievements, Shaza hotels has proven itself to be a hallmark of hospitality, showcasing a perfect marriage of tradition and modernity. In the near future, it is sure to win more accolades and establish itself as a powerhouse of the hospitality industry in the Middle East.

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