Google Unveils Affinity Segments For Adwords, Bridging Gap Between TV And Web Advertising

Posted on Jun 27 2013 - 9:24pm by Editorial Staff


Google today unveiled Affinity Segments for AdWords and YouTube, a whole new way to allow brand advertisers to reach TV-style audiences. The Affinity Segments will work through 80 unique lifestyle segments based on categories and demographics both based on interest. The Affinity Segments are made mainly for focusing on optimizing for reach and frequency, helping advertisers to reach right kind of audience.

“Affinity Segments offer broader reach by encompassing the broad passions that reflect a user’s lifestyle rather than niche curiosities,” says Google. “Our wide variety of segments let you reach your perfect audience – from hardcore gamers, to foodies, to luxury shoppers, we have a high-reach segment designed to connect you with your ideal customers. If there isn’t a segment that is a perfect fit for your brand’s needs, you can contact your account manager to create a custom segment just for you.”

Photo Credit: Flickr/Robert Scoble

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