We know that how much love Google is with Android operating system and the company is leaving no stone unturned, shifting its strategy for its mobile OS, in a big to create a united front for both smartphone as well as tablet makers and to prevent wireless carriers from controlling the devices.
The Wall Street Journal reports that search giant is planning to collaborate with up to five device-makers to produce an assortment of Nexus “lead devices”. Those devices will run on Android version 5.0 called as “Jelly Bean,” which is said to debut in November. As soon as the device is out, consumers will able to buy it from Google’s website as well as through retailers.
Google also hopes the effort will help rev up sales of Android-powered tablets, which have lagged behind Apple’s iPad and Amazon’s Kindle Fire. Rajeev Chand, head of research at Rutberg & Co., said Android has become a kind of “Wild West” in which app developers have struggled to make sure apps are compatible with hundreds of different Android-powered devices. Both device makers and carriers have left their imprint on devices, meaning the “consumer experience is highly variant,” he said.
The company has said it is on pace to generate more than $2.5 billion annually in mobile revenue, or around 5% of total revenue. That figure includes sale of ads on Apple devices, on which Google’s search engine is preinstalled. Mobile researcher Horace Dediu recently estimated that Google generates around $2 in revenue per Android device per year and that the vast majority of mobile revenue comes from ad sales on Apple devices.