There is no magic wand when it comes to successful email marketing, so you really do have to do your homework in the subject. What is working in the email marketing space right now? What trends are emerging? You need to keep your finger on the pulse to keep up with this ever-growing, moving beast.
It will not come as any surprise that many businesses struggle with email marketing, with some re-occurring patterns in terms of what people specifically find challenging. The infographic below outlines the 7 biggest challenges that marketers face.
As well as showing you which are the main challenges, you will also see there are a number of useful tips that you can use to help to build a successful email campaign. For example, you can see that using segmentation and personalization to create more relevant content, you will be able to increase engagement levels. A massive 48% of people surveyed said that engagement was their biggest challenge, so this certainly pinpoints where the help is most needed.
Email marketing can be a minefield but with a bit of research and guidance from infographics like this, you can build a hugely effective email marketing campaign.