This is what to be called it as “real numbers”, according to the Facebook Developers Blog, the social networking giant is driving as many as 60 million mobile users (out of its 425 million monthly mobile users) to apps created by 3rd party developers, adding up to a whopping 14% of Facebook’s total monthly mobile traffic.
Taking some examples into account, BranchOut, a social-professional networking web app, sees more than 350 thousand visitors from Facebook mobile every day. This traffic has already grown by a factor of twenty since the start of the year. Another example, Diamond Dash, a native iOS game by Berlin based developer Wooga, sees more than 1.9 million monthly visitors to their mobile app from Facebook. Daily traffic sent from Facebook mobile grew by a factor of three since they integrated with Facebook Platform and implemented Single Sign On.
And, Foodspotting is also a great example: a native app that lets people find record and recommend food dishes. Using Single-Sign On and integrated with Open Graph, Foodspotting have seen a three-time increase in the number of visits and activities shared on Facebook.
All on whole, these all examples show that the simple usage of Facebook Platform features like Single Sign On and Open Graph – both are together with the reach of Facebook’s social channels – can dramatically results in increase of the uptake, usage and re-engagement of mobile apps, regardless of what the platform is.