Facebook Introduces In-App Follow Feature, Ad Education Shortcuts

Posted on Jun 28 2012 - 8:44am by Editorial Staff

The social giant in its latest move of bringing something more relevant for its users, has introduced two changes over to its News Feed today, adding a new in-app follow action, along with a shortcut to its “About Facebook Advertising” page. For example, a person can follow their favorite restaurant critic from within a food review app on Facebook. When a person follows another person, the follower will get an entry in their Recent Activity box. The follower will also see a notification that they followed someone in your app. The publication TechCrunch pointed the whole cycle as: “More content -> more engagement and return visits -> more ad impressions, more money, and more reason for investors to buy.”

About the Author

Editorial Staff at I2Mag is a team of subject experts.