Explainer Video: Why You Need One?

Posted on Feb 9 2013 - 12:43pm by Editorial Staff


You might have heard that a picture is worth a thousand words, but did you know that a video is worth 1.8 million words!

According to a study, after 72 hours of visiting a website, we only remember 10% of the text, 65% of the images and surprisingly 90% of the video! That is impressive.

Videos are great way to make your visitors spend more time on your website. Explainer videos are animated videos which explain about your products, concepts, services and causes. They can be divided into two parts. First part of the video explain the problem and the second part of the video explains how your product solves a problem. Explainers videos have became very popular in the last few years. They help to engage your visitors and also help to connect with them at a emotional level.

The best thing about explainer videos is that they are easy to share, so if your visitor really like your video than there is a possibility that they might share it with their social network and you might get more visitors on your website. People love watching animated videos.

Explainer videos are also great because they remove the possibilities of misunderstanding. If you write a long article than there is a possibility that different people will understand it differently. However with a video there is much less room for misunderstanding.

Those website owners who still don’t have Explainer Video on their website should reconsider their decision. They provide really great return of investment and will eventually pay for themselves. 

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