According to a report released by market research firm eMarketer, Facebook’s focus on mobile ad finally seems to paying it back as the research firm predicts that the social giant is expected to make nearly $1 billion from mobile ad revenue in 2013.
The US mobile advertising in the last year rose to 178 percent, making a total of $4.11 billion, as per eMarketer. Plus, this is expected to rise by 77.3 percent to $7.29 billion this year although its being predicted that by 2017, a total of $27.13 billion will be spent on mobile advertising.
“Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5 percent of mobile ad revenues in 2012 and is expected to take 13.2 percent this year,” eMarketer wrote in a blog post today. “In the mobile display market, however, Facebook is on top, projected to grab nearly three in 10 dollars this year.”
“Both Facebook and Twitter have benefited from their use of so-called native ad formats that are seamlessly integrated within the core user experiences of their respective products,” eMarketer wrote. “The resulting ability for both companies to deliver mobile ad impressions at much higher volume than many traditional ad publishers has helped them capture market share very quickly.”