Seventeen years ago, eBay put its first step in the way to create a marketplace to buy and sell practically anything and now moving further by taking a step again, the company building the new eBay with the start by introducing a new look for the eBay brand. eBay says the new logo reflects who it is today, “a global online marketplace that offers a cleaner, more contemporary and consistent experience.” eBay explained the reasoning behind its redesign on its announcement page:
Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.
