Display Ad Exchange Pricing Guide (Infographic)

Posted on Jul 24 2012 - 10:08am by CONTRIBUTOR

Editor’s Note: Guest Author Pradeep Yadav, a technology lover, analyzer and  love reporting about different technologies.

Marketing is a numbers Game, we all know that pretty well. If we know our conversation rates, traffic statistics, and customer acquisition costs, the right marketing decisions would become an obvious beneficial one. Yet, in spite of this seemingly common knowledge, many marketers do not know their number. It’s often challenging to objectively determine what the “best” CPM is or exactly how much reach a $1 increase will bring. So we painstakingly “trial and error” our way to success, with the hard data marketers can use to make these decisions more concretely in the banner ad exchange space. The highest impression volume for high-conversion campaigns, getting more traffic is a constant concern. But which CPMs provide access to the highest number of display impressions still somehow considers as a big question mark, if right decision not taken. To give better knowledge for display advertising to you, our friends at Pretarget come with an interesting infographic that do let you determine about various facts, numbers about Display Ad Exchange Pricing.

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