According to comScore report on analysis of social networking activity in Latin America, both Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in the month of November 2012. The study also found that LinkedIn is now the second most visited social network in Latin America.
The study goes on by saying that 5 of the top 10 most highly engaged social networking markets worldwide are located in Latin America and in which the Latin America spend 56 percent more time on these sites i.e. 8.1 hours per visitor in the month of November than the worldwide average of 5.2 hours per visitor.
Argentina tops the chart with an average of 9.8 hours on social networking sites in November, while Brazil ranked second at 9.7 hours and Peru (7.9 hours), Chile (7.7 hours) and Mexico (7.5 hours) also ranked within the top ten markets.