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Marketing your business effectively could be the difference between success and failure. Great ideas, market research, fantastic employees and industry contacts are all vitally important, but if your customers and clients don’t know who you are, then you won’t be receiving any revenue from them. For businesses large and small, however, marketing can be complicated. There are many channels to choose from and a multitude of tools to use. If you’re not sure where to start, then here are a few tips. Number 1: Content, content, content Content...

There are a lot of people in business who are always looking the next great thing or the latest trend. That’s certainly true in the marketing world where one minute we’re talking about SEO and the next it is content. No sooner have people kicked into high gear on content, we’re thinking about apps and then VR. But let’s be honest, some of the oldest ideas in marketing are still the best. Keywords The Right Way Say what you like about keywords but if you use them the right way they work a treat. This means they shouldn’t overcrowd...

We have all come across video tutorials that guide us on how to do something. Do you need to repair a leaky faucet? No problem. Just find a video that explains how it is done, and your faucet problem is a thing of the past. This capacity to become self-taught or to teach others on any given subject is unique to our generation. Unfortunately, most businesses do not take advantage of this capacity. They are yet to make “how to” videos about their products, services, or even their frequently asked questions (FAQs). But how do...

This is surely something that all business owners have wondered at some point or another. Most business owners are always on the lookout for the next great marketing campaign. Their efforts can be a varied bag of ideas, and often some of the more successful ones then become the new norm. No matter how adept you may or may not be at thinking up new marketing strategies, it is bound to be helpful if you know how it is that marketing actually functions. A general understanding of the way in which marketing works is likely to be hugely helpful...

There’s no doubt that the internet has drastically increased the reach of businesses as well as the sheer variety of methods that they can use to build connections with potential customers. But it has also started to raise a very valid question. Is online marketing more valuable than offline marketing to the point of abandoning the latter? One answer that you should consider is that by forgetting the offline world, a business is seriously handicapping its potential branding power. Most often, the best strategy is to combine the two practices...

Flickr I don’t want to go on a mini-rant about how awful 2016 was. Because, hey, maybe your 2016 was actually really good! Whatever you felt about it, it’s going to be over in just over a couple of weeks. And perhaps you should use this as an excuse to have a review of your digital marketing. Perhaps this department of yours needs a bit of rejuvenation going into 2017. So how can this be accomplished? Well, the best thing you can do is stop making the mistakes you were making in 2016. They may have worked for you this year, but the...

There are a lot of things to think about for businesses in the modern day. Is your premises suitable? Do you have the right staff? Is your workforce pushing together in the same direction? Are they motivated? Do you need more people on board? Are you generating enough leads? Is enough cash coming in to ensure the business is doing well? Yep, there’s certainly enough to think about without coming to terms with thinking about who exactly your business should be aiming itself at to succeed. Unfortunately, good businesses will need to target...

Pavement signs are regarded as highly effective for advertising on high streets. They can assist in attracting new clients or to help you promote any specials your business may be running on a daily, weekly or monthly basis. Today there are a large variety of signs on offer available through various online suppliers. Basics On Pavement Signs Outdoor display boards are recognized as one of the oldest yet extremely effective techniques to advertise. The method is simple yet highly effective which can get your name out there fast. Pavement...

Setting up a stand for your business at an exhibition or trade show is one of the most effective ways to get your name out there and initiate some great networking. Unfortunately, it’s also a lot of work and can often be extremely stressful. While making yourself visible at exhibitions has the potential to be a massive leap forward for your business, it also has the potential to be an utter waste of time. Here’s a little advice for getting the most out of it. Never Go Alone Image from Wikimedia As you can imagine, running a stand...

In order to market effectively, it is important to understand exactly what drives consumers to buy. Marketing professionals need to look at trends within a given segment of the population in order to determine what consumers will be looking for in a given period of time. Knowing how to predict market trends takes expertise in several fields as well as a little bit of clairvoyance. Yesterday, Today and Tomorrow It may sound odd, but the most effective marketers have a ‘gut level’ feeling based on facts they gather through a number...