Canalys: Android Apps Come With A Cost Price Of 2.5X More Than iPhone Apps

Posted on Feb 26 2012 - 6:06am by Editorial Staff

Mobile apps – this is what every other mobile user love to have – but have you ever figured out that Android and iPhone apps comes with a good paid up price – as Apple iPhone users seems more inclined to pay for apps than the Google Android phone users, a survey from Canalys revealed Thursday that Android app cost, an about, two and a half times more than iPhone apps.

Stating by considering the apps cost in United States, to purchase the top 100 paid-for apps in the Android Market would cost $374.37 – and average of $3.74 per app – more than 2.5 times the cost of the top 100 paid-for iPhone apps. The top 100 iPhone apps would cost $147.00, or $1.47 on average per app.

“Selling more apps at higher prices is the Holy Grail for developers,” says Canalys’ Rachel Lashford, “but achieving big volumes of paid apps on Android is no small challenge. More aggressive price competition around Android apps would help to encourage more consumers to make their first app purchases, drive greater download volumes, and ultimately be good for the vibrancy of the app ecosystem.”

Attributing the price discrepancy mainly on two factors by the firm, includes, Apple’s more mature, controlled retail environment, which allows in-app purchases and drives app price competitiveness and With fewer people willing to pay for apps on the Android Market, developers have to charge that much more to break even.

The survey shows that 82 of the top 100 paid apps in Apple’s US store are priced at $0.99, against just 22 in the Android Market in the US. But with iPhone users increasingly familiar with in-app purchases, there are further options available for monetizing iOS apps beyond the initial payment. An interesting thing to note here that only 19 apps appear on both top 100 lists and when they do, they are often priced quite differently.

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