A powerful logo design is crucial to running a successful business. Good logos appeal to your target audience, draw them in, and make them want to interact with your company. Bad logos can drive them away before you even get the chance to say “hi.”
But how do you know whether you have a good logo or not? Even more important, how do you create a good logo if you’re currently using a bad one?
Here’s how you can create a business logo
Two key ingredients in a good logo are innovation and timelessness. McDonald’s golden arches are a great example. The logo has been in use since the 1960s because it appeals to today’s generation just as much as it did to their parents and grandparents. What’s more, it’s the only fast food chain that uses a monogram—making it stand out.
The design has other great qualities, too, like its appropriate bright yellow color and simple, balanced design. These are all the sorts of things to consider when creating a logo for your own brand.
You can use these 12 guidelines to good logo design to discover what else your logo needs. They cover practical points like how to pick the right colors and typography, plus those little extras that give your logo the wow-factor.
What if you still need help?
Time for some honesty: even with these great guidelines to help you along the way, creating a business logo can be a pretty tough job if you’ve never done it before. It’s difficult to know whether the different design elements are working to send the right message to your customers.
The graphic designers at Company Folders, the creators of these guidelines, can help you design a great logo. They will work with you to create a great logo that has all the right qualities to connect with your clients.
