If you’re setting up a startup, the first thing you want to do is let people know about it. The sooner you can tell people what you’re all about, the sooner the cash register will be ringing. If you’re new to the world of business, here are some suggestions to amp up interest in your new venture.
Flyers and adverts
The simple forms of marketing still work very well for many businesses. If you’re a local firm, adverts and flyers are particularly effective. Are you opening a new restaurant or hair salon? Are you offering childcare, gardening or window cleaning services? If so, let people know where you’re based and how to get in touch with you. Post flyers through the door and contact local papers to place an advert. Make sure you have a list of the services you offer and your contact details. If you have a website, add the link, so that potential customers can find out more. It’s always a good idea to offer new customers incentives. You could offer a discount on a first purchase when you bring the flyer, for example.
Most of us use social media to catch up with friends and family. But have you thought about using it as a marketing tool? When you log onto Facebook now, you may have noticed adverts on your homepage. You may also find that you get requests to like business pages or write reviews of hotels or restaurants. As a business owner, you can use social media to advertise and communicate with clients. You can raise the profile of your company, and target thousands of people almost instantaneously. Start by setting up a page for your business and asking friends and family to like and share it. You can then add advertising packages, which will generate leads to your page. You can connect your profile to your website and other social media platforms, such as Twitter and Instagram.
Corporate events are an excellent way to generate a buzz around a new product or fledgling company. When you’re organizing an event, make sure you think about the guest list carefully. Who are you looking to target? Do you want to attract investors? Are you looking for suppliers? Are you hoping to sign new deals and get more customers on board? Set a date, find a venue, and send out your invitations. Work with other local companies to cut costs and form mutually beneficial relationships. Put on a show. Don’t just do a simple presentation and then leave people to have a drink. Make them remember your event. Think outside the box, showcase your product and make the night memorable. Create a spectacle with circus performers, or choose a unique venue you’d never think of for a business event.
When you’re taking the plunge and launching a new business, you want people to take interest. It’s essential to get out there and get people talking about your company as soon as possible. There are lots of ways you can do this. Think about your target market, and who you’re trying to interest. Order some flyers and post adverts in local papers. Set up social media accounts and create an online presence. Stage an event to remember. Whatever you choose to do, plan carefully, and always bear your intended audience in mind. Be original, work hard, and hopefully, you’ll be on the road to success in no time.
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