Benefits Of 360-Degree Virtual Reality Videos

Posted on Sep 6 2019 - 10:17am by Editorial Staff


Typically, videos and photos are taken in 2-dimension (2D). While it was state-of-the-art just a few decades ago, technological advancement has made it possible to move from 2D to 3D, not just with videos and photos, but in everything imaginable. 360-degree virtual reality (VR) creates an exceptional experience for its audience. It brings about total immersion into the virtual environment being created. The use of 360 VR videos can be adopted in any industry. Below are some of its benefits for both corporate and personal use.

Hands-on Training

Most businesses need to train their employees regularly. While some of the training are basic, others are rigorous and intensive. They require total immersion and skill development, especially if it is a matter of life and death or if the consequences of failure would cost the company a fortune to fix. In this case, a 360 video VR would be the perfect tool for training. It helps in providing the same sensation and recreating the same scenarios needed for training. Trainees can afford to make mistakes without any consequences. Moreover, trainees can practise as much as they need to without incurring any extra charges as opposed to in-class or on-site trainings. The health and engineering sectors can greatly benefit from this type of training.

Interview Candidates and Contractors

In the United Kingdom and other developed countries, recruiters use 360 VR videos for live interviews. Much like video teleconferencing, 360 VR allows recruiters to see the complete picture during an interview. Particularly, when they are interested in studying a candidate’s body language. This same application is used with interviewing contractors and consultants to determine their confidence level and legitimacy. More businesses are incorporating the use of behavioural science to gain an added advantage to their business.

Visit Anywhere, Anytime

The use of 360 VR video can be used to capture live-action for business or leisure. A person in the United Kingdom can attend a conference in the United States of America without leaving their home. A football fan can take their passion to a whole new level. Imagine what it would be like if all the major stadiums in the UK decided to offer the Oculus Rift headset to the audience during a match. Viewers can virtually switch seats and sit as close as possible to the field. Music fans can attend concerts and dance on the stage along with their favourite musicians. The possibilities are endless. If you are considering taking the leap to add VR videos into your business, connect with Liquona, a leading company that specializes in 360 VR video production in UK.

Creates a New marketplace

Shopping online is both convenient and exciting. However, with 360 VR videos, businesses can create an entirely new form of marketplace. Customers can test products virtually to see and feel how it works and if it fits. Moreover, businesses do not need to stock each store with a large inventory, if any. A walk-in VR store will suffice. Orders can they be placed online.


There are so many applications for 360 VR videos. Any business looking to save money on training, interviewing and inventory, or simply looking to give its customers a unique, exciting experience, should consider using 360 VR videos.

About the Author

Editorial Staff at I2Mag is a team of subject experts.