Australian High Court Given A Relief To Google Finally Over The ‘Misleading’ Search Ad Ruling, Confirms Google Was Not Responsible

Posted on Feb 6 2013 - 11:09am by Editorial Staff


A decision has been taken by Australian High Court on marking clearly by overturning “misleading” search ad ruling with saying that Google was not responsible at all for the act. It takes a longer time for make this theory true that Google has nothing to do with it.

The decision being upheld from last year with an appeal from Google over federal court ruling in the high court which found the company responsible for misleading advertising that a number of companies has hijacked traffic from Google searches in lieu of bids.

The case, which includes ads run by CarSales, led by the Australian Competition and Consumer Commission (ACCC), centered around search ads from 2006 and 2007. Today finally the five High Court judges overturned the previous decision and ruled in favour of Google.

A statement after getting the wave off from High Court judges in favour of Google, published by Reuters, said:

Ordinary and reasonable users of the Google search engine would have understood that the sponsored links were created by advertisers. Such users would also have understood that representations made by the sponsored links were those of the advertisers, and were not adopted or endorsed by Google.

A Google spokesperson provided the following comment (via The Next Web):

We welcome the High Court’s unanimous decision that Google cannot be held responsible for the ads that advertisers create for Google’s search engine in Australia. We have strict policies in place that require advertisers to comply with the law. If we are notified of a violation of our policies, we will remove the ads in question.

A statement from the ACCC said:

 The ACCC will carefully review the judgment of the High Court to understand whether it has broader ramifications and will consider any consequences for enforcement of the Australian Consumer Law.

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