Apple’s China ‘iPad’ Trademark Turf Move To Shanghai

Posted on Feb 21 2012 - 12:53pm by Editorial Staff

The Apple’s ‘iPad’ trademark issue in China taking a new turn as the troubled company Proview taking the trademark battle to one of the China’s richest cities Shanghai on Wednesday when a Shanghai court will deliberate a request which is asking it to halt the iPad sale in the city, Reuters reports – the news is coming just only a few  hours ago after the company’s lawyer has indicated that they are ready to sit down with Apple and will agree a deal that grants it the rights to use the term ‘iPad’ in China.

The Taiwanese firm, Proview which is little unknown before the time it start making a “big iPad” shout on Apple’s iPad product – holds the legally right to the iPad trademark in China. The Proview chairman Yang Rongshan asked the iPad maker a proper compensation if it wants to use the term ‘iPad’ in China – the issue isn’t clear from any of the angle yet, but however, a report revealed by AllThingsD showed some compelling evidence that Apple has allegedly purchased the rights to use the “iPad” trademark.

Yesterday, even a court in Huizhou in southern China district found that sales of the device from local retailers and distributors violating the trademark rights of Proview – the lawyer of the firm suing Apple said, “Intermediate People’s Court in Huizhou, a city in southern China’s Guangdong province, ruled late last week that distributors should stop selling iPads in China.”

Kenny Wong, head of Mayer Brown’s intellectual property practice in Hong Kong said: “This is a court in Shanghai which means that it has jurisdiction, and its order should be observed in Shanghai, which is one of the biggest cities and biggest markets for Apple iPads in China.”

If analysing the whole of the story the previous rulings have covered only specific retailers in smaller cities, but if Shanghai order come into existence, Apple is going to lose its biggest market in China, which is home to three of its five flagship stores in China.

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