Nikkei reports that the Cupertino-based Apple which already taken an honor of being the top mobile vendor in Japan, gain another important position in the Japanese market, the company for the first time is rated as at the top position. Scoring 90.5 points for total brand power, Apple catapulted from 11th last year. Its iPad tablet computer and two other key products also made the list for the top-40 brands.
The Brand Japan 2012 survey had a consumer market category targeting 1,000 brands, as well as a business market category for 500 brands. It was conducted online over November and December of last year. Overall brand power scores were calculated based on the responses of some 52,000 people aged 18 and older.