An Overview On Digital Printing

Posted on Oct 14 2013 - 10:00am by Frank Newton

Digital Printing

Digital printing is also known as direct to garment printing. This technique is equivalent to the age old printing press because the amount of output it produces is large enough. The only difference lies in the process of implementation as digital printing uses inkjet or laser printing methods replacing the manual technique. As far as the process is concerned, the ink is impressed into your shirt and it appears like a part of the fabric. You can put a number of colors in your design but it will not get affected or clubbed. The ability to manufacture in bulk is the biggest advantage of digital printing.

Some benefit

First of all, if you are opting for this, setup cost is negligible. You get the opportunity of free screening. This means, before the final print you can have a look and decide the location of the logo on the product. A number of printing companies charge for screening. But if you get it at free of cost, just use it to get the best result. Another advantage is its ability to print extremely detailed images, even if you are dealing with a number of colors. Moreover, digital print does not charge by the color. Hence, this becomes an affordable printing technique.

When Compared to others 

  • If Screen printing is compared with digital printing, cost would be the first factor that you need to think of. It gives you a detailed output, but this is expensive as well as labor-intensive setup. Neither your get free setup nor it is cost effective for small orders.
  • Heat transfer uses heat and pressure tendency to imprint embed ink on a garment. But digital printing directly put the ink on the fabric and the output quality is far better than the heat transfer.
  • Dye Sublimation is also another digital printing method but direct to garment printing uses liquid form ink. On the other hand, dye sublimation uses heat to push ink in the fiber. 

Eco friendly 

The usage of water based ink in digital printing makes the technique eco-friendly in nature. It lowers wastage of harmful materials by reducing setup cost. Moreover, digital printing is basically a toner-based technology that uses oils or waxes to imprint the ink to the cloth. So, if you are conscious about your environment then digital printing is the choice, which will not even affect your hand at the time of designing. On one hand, you are saving money and at the same time, control waste and toxins.

Digital printing has gained immense popularity that has pushed back the traditional printing technology. Whether you want to print on posters, garments, this is the first choice because of the fast turnaround time, even if the volume of production is huge. The high resolution picture of digital print has placed it ahead of screen printing technology. So, if you are planning to print something on your garment, hire a pro on digital printing technology and enjoy long lasting and quality designs on your wear.

Photo Credit: Flickr/Ravenshoe Group

About the Author

Frank Newton is the Chief Financial Officer and Web Manager of Newton Screen Printing. As an industry veteran, he shares his thoughts on the art of customer service as well as various other industry insights. Frank also discusses the ins and outs of promotional merchandise and marketing.