A Year And Both Facebook, GM Seems Finally Tying The Ad Relationship Knot Again

Posted on Apr 10 2013 - 8:25am by Editorial Staff


It’s being a whole one year taken by Facebook to get back its worthy $10 million advertiser General Motors on board, reports AdAge. Taking the story a year back in May last year, when the social giant turned into a public company, General Motors, which spends $10 million on its 2011 ad spending, barred its relationship with Facebook and ends giving advertisements on the social giant. It takes a whole year time for the duo to be reunited now.

“Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its ‘Find New Roads’ campaign,” Chevrolet’s U.S. VP of marketing, Chris Perry, told Ad Age. “Today, Chevrolet is launching an industry-first, ‘mobile-only’ pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook.”

It would be a win-win situation for Facebook to grab its advertiser back after having an ongoing discussion with GM over the last 12 months period. Facebook also stated that it will soon be seen working with GM in the coming weeks and months.

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