Attracting more people into your business is always a challenge. But the easiest way to entice people inside is to boost the business’s curb appeal. This means making the place look great and inviting to the people who pass by each and every day. Here are seven ways to improve your curb appeal today.
Make Your Sign Visible and Suitable
The sign that hangs above your business’s door is one of the main things that helps appeal to customers. It’s the first thing that people look at when they see a business for the first time. And that means that it’s vital for you to make sure that the sign gives them all the information they need. It should make clear what the business does, what it offers to customers and what it’s called. If the sign isn’t doing all of those things, then it might be time to invest in a new sign.
Clean It Up
Making the business look clean and tidy is also more important than you might realize. Nobody wants to enter a business that looks shabby or untidy, so don’t let your business look that way. It doesn’t take much to sweep up the pavement and clean the windows once a week, so make sure you do it. It could be the difference between someone stepping inside and walking on by. You can hire a company to remove spray paint if you’re having a problem with graffiti in your areas too.
Add Some Flowers and Plants
It’s so simple to place some flowers and plants outside your business, and it instantly makes it look more pleasant. If you already have some green spaces in place, then this will be even easier for you. You just need to create a flowerbed and keep the plants watered. If you have a business that is on a street though, this can be more difficult. You could still install some window boxes and hanging baskets with flowers and plants in them though.
Paint the Building
Next, you should paint the building and make it look fresh and inviting. A fresh coat of paint can do a lot of good, and it’s pretty simple to do. If you don’t want to get up the ladder yourself, you can easily hire someone to do the work for you, and it’ll be done in a day or two. Then your business’s premises will look brand new, rather than dull and lifeless as they might have done previously. Consider the color carefully and make sure that it is aesthetically pleasing and in keeping with the business.
Put a Board Outside the Door
If you want to force people to look at your premises and see what’s going on, put a board outside. This could be a very cheap and simple chalkboard that stands on the pavement. People will read it and then they might be tempted inside, even if they never have been inside before. The board should have some special offers written on it in order to tempt more people through the door. It’s a very simple technique, and people have been doing it for a long time. But it really does work, so give it a try.
Make Sure It Looks Open
It’s also very important to do other things that tell people that you are open to business. If people are not even sure that the business is open, then they will be a lot less likely to try to come inside. So, turn the lights on inside and maybe even keep the door open a little. These are very small things to do, but they actually do make a difference to your business, so it’s something you should definitely think about. It might even be worth investing in a small sign that you can hang on the inside of the door to make it clear that people can come in.
Organize the Window
Before anyone walks through your front door, they will have a look through the window. If they don’t particularly like what they see, they will be likely to carry on walking and not enter your premises. So, you need to make sure that you organize your window display and show people why they should step inside. Obviously, how you organize the window will depend on what your business does, but it’s something you have to give some thought to. Otherwise, it simply won’t look so great, and that certainly won’t help the business or its sales.