The beauty of the app market is that anyone who is tech savvy can take a crack at it. New apps pop up every day in the hopes of success, but what many don’t realize is that a great number of them ultimately fail. Smartphone users can easily discern a good app from a bad one. Fortunately, there are certain traits that all popular apps share that can serve as a guideline for new app creators.
Idea and Usability
Behind every popular app is a brilliant idea. Your concept should be able to stand the test of time. Think about what people need and why they will not be able to live without your app. Does it solve a problem? Snapchat and Instagram were built on great ideas, even if they weren’t always as polished as they are now. An app that is brilliant but difficult to navigate could be a deal breaker. Users don’t want to spend too much time trying to figure it out. The apps that become successful and popular are easy to use and accessible to everyone.
Successful smartphone apps such as Facebook serve a dual purpose. Not only is it a platform to share funny cat videos and chat with friends all night, but it also helps people conduct business. Clients and potential customers can reach out to a company via Facebook Messenger or “Follow” a company’s page to receive updates on new information. There are many great resources out there, like Agora Quick Start, which can help you configure a real-time communications platform for your app.
People are highly visual and tend to gravitate towards well-designed products. An aesthetically pleasing app can gain more popularity than a plain looking one that is similar in concept. Don’t underestimate the power of creativity and eye-catching design features.
Creating a cross-platform app certainly seems tempting, mostly because it is cost effective. However, you risk losing clients in the long run because the user experience just isn’t as good. Successful apps are the result of the time that has been spent harnessing the app design to each specific platform, from Apple to Android. This allows the app to synchronize well with each device and reach its maximum potential.
Popular apps are great at getting the word out, which increases traffic and sales. Although it’s hard to reach many people when you’re just starting out, it’s important to put yourself out there through various marketing tactics such as word of mouth, advertisements, and generating reviews. Treat your app like a business.
Nothing is better than strong customer support. Let your clients know that you stand by your product and that you or your team can answer all concerns.
A lot of things need to fall into place to make a great app. It’s not just about having a unique idea. It’s about uniting such elements as ease of use, strong customer service, and pleasing design features.