With over 200 million active users under its belt, Twitter is one social media platform not to be missed. While it is an essential marketing tool, brands have a difficult time sorting out through the clutter and truly finding its business value.
Considering the amount of tweets businesses receive everyday, it really is hard sifting through it and discovering leads that can be of actual help. So to make Twitter easier and more efficient for your brand, here are some of the best business tips to master the platform.
1. Forget about automation
Before anything else, the first step is to completely forget about automation. As a personal user, we all know how it can get annoying to see flooders on our feed. It’s unnatural and we end up not reading what these users tweet.
As a business, you need to communicate with your market in a more personal, human-like manner. Blasting automated tweets won’t help you reach such connection. It’s still best to manually tweet in between different times of the day.
2. Take heed of those who react to your tweets
Greater web traffic is the goal of social media. In order to attain this, there must be a good amount of engagement going on.
Monitoring those who react to your tweets is one way to engage with your market. This is why it’s important that you pay attention and respond to them as quickly as you can. This tells your market that you do mind them and would like nothing else than the satisfaction you want to provide them.
If you want convenience, signing up as a HubSpot customer allows you to instantly see messages and tweets about your business (and containing your selected keywords). This way, you won’t miss a beat.
3. Learn to share
The basic rule of social media is it’s not all about you. You need to keep in mind that overly (and purely) promoting your brand all the time.
It’s necessary for you to share other users’ content, especially if it’s from a thought leader you look up to or even some customers who share their delight about your brand.
This is a great technique if you want to grow your followers as well as be linked to other businesses of quality and trust. Moreover, it’s a good strategy for link building, which is one of the pinnacles of SEO.
4. Keep it short
While Twitter allows you up to 140 characters to express yourself, a good advice is for you not to finish it all up.
Keeping your tweets short hit the mark more than uploading long ones. It will get your message across more efficiently as well as give more room if someone wants to respond or quote your tweet.
5. Have your own voice!
To be remembered by your market, you need to have your own voice and character. The great part about social media is you’re able to connect with your market at a whole new level. They’ll be able to see your more casual, relaxed and quirky side— which is of course a big plus to any brand.
Be your own when tweeting and make your market remember you as a business worth engaging with, patronizing and sharing with the rest of the world.
Mastering twitter is a challenge but can definitely bring about many benefits for your business. So make sure you apply these tips and be on your way to a more efficient use of the platform.
Photo Credit: Flickr/Garrett Heath
