13 Reasons Your Brain Craves

Posted on Apr 1 2015 - 7:03am by Alexandra Ashton

How many times has it happened to you that you can see in your mind what person was wearing during your conversation while at the same time you can’t remember what you were talking about? Although this sounds incredible, you have to admit that it is true. Well do not worry, you’re not weird. This happens to everybody once in a while. Actually this situation is really common because our brain better remembers stuff connected with visual stimuli. Did you know that people remember only 10% of what they hear? Compare this to a fact that they remember 80% of what they see and do and you will realize why visualized information is so important. It is hard to remember anything when we are bombarded each day with numerous information, especially when they are text based. Only 28% of words on a web page are actually read on an average visit. This shows the demand for creating a whole new approach to information. Marketing experts from companies around the world are finding ways to incorporate visual content in their everyday business in order to compete in today’s market.

The truth is that our brain definitely deserves a break from all that text. This is when visual content comes in handy. Luckily, we can turn to infographics. Not only they give us various information and make us smarter but they are also attractive and colourful. Did you know that researchers found that colour visuals increase willingness to read by 80%? Who would not prefer to read some interesting information when it is presented in an attractive visual way than as dull text based facts? Try making incredible origami flower without illustrations and you will definitely see the importance of visual content. Check out this great infographic to find out more interesting facts about visual content.


About the Author

Alexandra Ashton, Communications at Neomam Studios , the UK based Infographic Agency. Alexandra is a content and design enthusiast with a keen eye for detail.