Zynga Defends Acquisition Of Draw Something

Posted on May 24 2012 - 5:26am by Editorial Staff

Zynga which paid $210 million for the Draw Something sees a lose of 100,000 users over the last seven days as soon as it bought up OMGPOP. This probably is a smaller number of its 9.1 million Daily Active users, but when compared against all of the other games it is a big number, percentage-wise. Its Daily Active Users (DAU) count has plummeted by over four million in just one month since it was purchased.

However, the company defends the purchase as delivering a valuable franchise for future growth. “We think of it as a game that’s an evergreen franchise,” John Schappert, Zynga’s chief operating officer, told the Wall Street Journal (subscription required). “It’s a game that will live on for years.”

It seems to be an expensive flop for Zynga which paid $210 million for the game which hit 50 million downloads in April. Looking like the social gaming company quickly seduced over the fact that what changes it is bringing in the company resulting into more losses.

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Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.