ZTE Launching Its Five Smartphones Initial Portfolio In India This Year

Posted on May 20 2013 - 11:42am by Editorial Staff

The Chinese mobile maker ZTE today revealed that it is planning to launch five new smartphones in India this year. In order to bring this plan to results, the company has linked a strategic partnership with Pune-based Calyx Telecommunication. Under the partnership between the duos, ZTE will offer best-in-class products and post sales services while Calyx will be responsible for distribution, sales and marketing. The devices – the five different models the company will launch in its initial portfolio will be in between the range from INR 5,799 to INR 14,999 followed by introduction of tablet PCs in the Indian market.

Over the tie-up, Xu Dejun, CEO, ZTE India said, “As we foray into the handset open market, we are delighted to partner with Calyx Telecommunications. Backed by our strong portfolio and R&D capabilities supported by Calyx Telecommunications strong financing background and distribution channels, we expect to emerge as a key player in the Indian smartphone arena. Globally, ZTE is the 4th largest handset manufacturer and we are certain to strengthen our position in India, which is a key growth propeller for us, contributing to 10% of our overall revenues. We feel that it is a perfect synergy between two companies who share the same vision of empowering the Indian handset market.”

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Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.