With the good span of understanding and requirement of time, Google’s YouTube has launched TrueView in-stream video ads on mobile devices. The new type of ads will give viewers a choice that they can skip the ads they are not interested in after five seconds (just like the company provided as in desktop version of ads. Advertisers only pay when someone chooses to watch the ad, so their budgets go towards the people most interested in what they have to say or talk about. All new and existing TrueView in-stream campaigns are now enabled to run on mobile platforms (and even further you can manage your settings within AdWords for video).
(Image Source: Google Blog)