The China’s largest Internet television company, Youku Tudou has signed an agreement with Sony Pictures Television, bringing 300 new and classic Sony Pictures titles over the Youku Premium platform. The titles from Sony will become available for paid on-demand viewing over the duration of the agreement, which includes classic titles like Groundhog Day, Bram Stoker’s Dracula, and Sense and Sensibility.
“We’re delighted to be working with Sony Pictures Television to enrich our film library,” said Huilong Zhu, Youku Tudou’s vice president of movie operations and corporate development. “Subscriber growth for Youku Premium has exceeded our expectations, and we see it as a sign that Chinese audiences are willing and eager to pay for quality content. By providing a wide range of payment and subscription options, Youku Tudou has made it as simple as possible for them to do so.”