Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday (via Reuters), Yahoo’s CEO Marissa Mayer has said that its search partnership with Microsoft not making anything big for the digital company as expected. The partnership has resulted in neither the market share nor revenue the way Yahoo predicted. Mayer said the companies want to “collectively want to grow share rather than just trading share with each other,” and Microsoft’s Bing not making any good cut.
“I’m not confused. Our biggest business problem right now is impressions. Basically can we grow impressions, can we get growth happening here. We need to see monetisation working better because we know that it can and we’ve seen other competitors in the space illustrate how well it can work. We’ve seen some gains but we need to see more.” Mayer commented. “Yahoo should be a place where people come back for the daily internet activities more interactive and easy.”