Yahoo has teamed up with Indian-based mobile ad network Vserv.mobi which will help the digital company to monetize its mobile efforts throughout Singapore, Malaysia, the Philippines, Thailand and Vietnam.
“We are excited to partner with Yahoo on their transition journey towards becoming a “predominantly mobile company,”” Vserv.mobi’s Kartik Srinivasan said in a statement that. “With this partnership, our advertisers will be able to experience the superior audience targeting capabilities of our network on Yahoo’s inventory across Southeast Asia.”
The company shared further that in the recent year, it have been successful in established key partnerships with premium publishers like Okezone, Kompas, Viva News, Antara News, Metro TV News, Utusan (Malaysia), Cosmopolitan (Indonesia), 9X Media, Sony Music, India Today, Mid Day amongst others.
