Yahoo Unveils New Original Programming, Premium Content Deals And Innovations In Advertising

Posted on Apr 30 2013 - 7:16am by Editorial Staff


Yahoo today announced the addition of six new original video shows, thanks to its new partnerships which leads to expand its content offerings as well as bringing new opportunities for advertisers to be at the center of users’ daily habits. The series featuring Ed Helms, Zachary Levi, John Stamos, Morgan Spurlock, Cheryl Hines, Rachael Harris and others, will let takes the company to a whole new stage of content biz.

“Yahoo!’s unique mix of content and technology leads not only to powerful and personalized experiences for our users, but also to greater distribution for our partners and higher return for our advertisers,” said Henrique de Castro, chief operating officer, Yahoo!. “What we’re showing tonight signals where Yahoo! is headed: beautiful product experiences, exciting new content, big partnerships with the largest media brands, and extraordinary new ad experiences.”

Here are the six shows:

  • Tiny Commando — Ed Helms created and stars, along with Zachary Levi, Gillian Jacobs, and some of the biggest names in comedy, in the Principato-Young Entertainment production, “Tiny Commando,” an action-packed series following a four-inch-tall private investigator who uses his awesome fleet of vehicles to fight crime.
  • We Need Help — In Vuguru’s “We Need Help,” creators, producers and stars Cheryl Hines and Rachael Harris exploit their shared personal assistant in the series produced by Principato-Young Entertainment and Steve Carr, and directed by Hines.
  • Losing Your Virginity with John Stamos — John Stamos interviews celebrities about their first sexual experiences in “Losing Your Virginity with John Stamos,” co-produced by Warriors Poets and executive produced by Morgan Spurlock and John Stamos.
  • Fashion Recipe — Celebrity stylist Brett Alan Nelson shows you how to get the most from one particular article of clothing.
  • Cinema & Spice — Julianna Strickland and Natasha Feldman explore food and film while teaching viewers new cooking skills and decorating ideas.
  • Grill Girls (working title) — A new grilling show featuring Chef Megan Mitchell sharing her grilling secrets and tips for everything from steaks, to peaches and pizza.

Along with this, the company has partnered with popular consumer brands to add in its existing portfolio of partner content enhancing Yahoo’s cross-screen experience, and attract new audiences. Yahoo with WWE brings a dedicated wrestling portal while it also enhanced its partnership with both ABC and CNBC. Yahoo, WWE partnership will cater:

  • Monday Night Raw pre-show: A 30-minute pre-show to each new Monday Night Raw will be exclusive to Yahoo.
  • Original programming: Two weekly series of 50 episodes per year will be produced exclusively for distribution on Yahoo.
  • Premium archive: Yahoo will have exclusive access to WWE archives of historical full matches, shows, highlights and other events.
  • Additional live events: Yahoo! will air live, pre-show content for every pay-per-view event.
  • Clips from current TV programming: Clips from all WWE television programs will now be available on Yahoo.
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