On the similar tone as done earlier at the time of Yahoo-CNBC partnership, the internet company is gearing up for new partnership, but this time the deal is with radio giant Clear Channel. The deal is based on distribution and cross-promotional deal. The new partnership will reach to the combined audience of the Yahoo Media Network, which reaches more than 167 million monthly online users in the U.S. and Clear Channel Media and Entertainment’s 237 million monthly U.S. listeners across 150 markets, plus their websites and the audience of iHeartRadio, Clear Channel’s industry-leading digital radio service.
Highlights of the Strategic Agreement:
- Content Distribution: Clear Channel’s iHeartRadio will become Yahoo!’s premier digital radio service. Clear Channel continues to be one of the most popular digital music, news and information destinations, with more than 100 million digital listening hours a month from its 45 million monthly unique web visitors; more than 80 million downloads of iHeartRadio mobile apps; and a reach of more than 15 million fans through its station and radio personality Facebook pages.
- Content Cross-Promotion: Yahoo! and Clear Channel content will be cross-promoted on iHeartRadio.com, local radio station websites, and the entire Yahoo! Media Network, including Yahoo!’s leading entertainment sites Music, Movies and omg!. Yahoo!’s leading original video programs will be available in audio versions through Clear Channel as part of the content promotion.
- Live Concert Series: Yahoo! will become Clear Channel’s exclusive web and mobile partner for a live concert series, including this year’s iHeartRadio Music Festival, which takes place September 21 and 22 at the MGM Grand in Las Vegas. The two-day festival will feature Yahoo! as the official exclusive web and mobile live webcast partner. Yahoo! and Clear Channel will also collaborate on nearly a dozen additional events annually where Yahoo! will be the exclusive live broadcast partner of the event. Clear Channel will lead all selling of sponsorships around the iHeartRadio Music Festival and live streaming opportunities.
